Carriers / Tape & Reel

Tape & Reel

The dominant pick-and-place carrier: components in pocketed tape wound on a reel.

Standard EIA-481 / IEC 60286-3
Machine feeding Yes — automated feeder
Also known as T&R, reel, embossed tape, carrier tape

Components sit in embossed or punched pockets in a continuous carrier tape, sealed with a cover tape and wound on a reel. Sprocket holes along one edge index the tape as the feeder advances it. Tape width (8, 12, 16, 24 mm…), pocket pitch and — crucially — component orientation are standardized by EIA-481. This is the default supply format for volume SMT.

On the machine

Loads into a standard tape feeder; width and pitch must match. The cover tape peels into a take-up as parts are picked.

Orientation & placement rotation

EIA-481 fixes how each component sits in the tape pocket, so the machine always picks it at that angle. That orientation rarely matches the footprint's 0° in your CAD tool — the difference is the rotation offset a job needs before it will place correctly. The converter applies that correction →

Commonly holds

Fed by

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